Traditionally stick gum has enjoyed large market shares in important markets like the US, UK and Germany. With the introduction of ministicks and sticks in boxes (Wrigley´s 5 concept), the stick category has grown explosively in old markets and widened the appeal to many new markets. An old Classic has been reborn.
Sticks in foil pack is a great classic with customer appeal in several markets. The foil pack comes with 5 or 7 individually wrapped sticks. Both single and multipacks are available.
Spearheaded by Wrigley´s 5, stick gum has experienced a great renaissance. Sticks in the new box format with 3x4 or 3x5 sticks are characterised by intense flavours, high sweetness and exceptionally long-lasting taste.
Ministicks in the handy envelope pack have taken markets by storm. Each envelope contains 14 individually wrapped ministicks. The ministicks are characterised by intense flavours, high sweetness and exceptionally long-lasting taste.
This slim pack consisists of an elegant "envelope" containing 10 pieces of stick gum.
