We believe in basic values. We supply our clients with innovative, relevant products and cost efficient products - without jeopardizing quality, reliability and ethicality. It is a simple approach that works. Back to basics! So that’s what we chose to call our company.
At Back II Basics we focus 100% on private label chews, mints, gum, lozenges and candy. Today we produce and deliver to store chains around the world.
We work in close and long-standing partnerships with a carefully selected network of manufacturers. These relationships have been built and nurtured over decades, creating a level of trust and collaboration that allows for exceptional flexibility and innovation. Our producers are not just suppliers – they are development partners. Together, we create unique recipes and customized packaging solutions tailored to our customers’ needs – solutions you won’t find anywhere else.
With an extensive product portfolio and a wide variety of packaging solutions, we offer tailor-made products for our clients. We are your Refreshing Partner in Private Label.
Back II Basics was established in 2001 by Peder Barenholdt (left) and Jesper Kolind (right) in Vejle Denmark. Since then our shareholder, Confiserie Triki, joined the company in 2010. In 2024 we welcomed our CEO, Christian Meyn (middle), to support our continued growth.
We have been honoured with “The Entrepreneur Prize” from the Trade Development Board in Vejle, Denmark and twice “The Gazelle Prize” from the leading Danish business newspaper – Børsen. But the biggest honour is when we are awarded with new business from our clients.
Our clients
We’re proud to partner with a diverse range of clients across countries. Our work reflects a shared commitment to quality, innovation, and long-term success.
Our partners, the sugar business of Confiserie Triki Le Moulin was founded in 1948 by Mr. Ahmed Triki. Since then, the Triki family has diversified into other areas but the "heart" has always been - and still is - in the confectionery business. Confiserie Triki is today managed by the four Triki brothers, one of them is also part of the BIIB board. With location in Tunisia and a modern factory, cost efficiency is given - however, still with quality as a top priority.
We are always happy to pay you a visit in your physical office
or online. You will also find us at the ISM and PLMA
- and other selected shows.
At Back II Basics we believe in making private label easy, effective, and innovative. With all key functions under one roof, we offer a seamless journey from idea to finished product.
With deep market insight and years of experience, our sales team challenges assumptions to craft competitive, flexible offers that fit your goals. Whether it’s a standard item or a market-first innovation, they guide you with confidence.
Project Management is your personal navigator, steering your product from concept to shelf. They build clear timelines, keep communication flowing, and ensure every milestone is hit professionally.
Our Graphic Design team turns your vision into packaging that stands out. Whether you provide final artwork, need design support, or prefer to use one of our trading brands, they ensure flawless implementation.
We maintain a portfolio of non-branded trademarks used when retailer want to enter the market before changing to a Private Label solution – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal.
Innovation starts in our in-house R&D lab. From flavor development to cost optimization, our team works on both long-term research and fast-turnaround projects—always aligning with production capabilities.
In an increasingly complex landscape, Regulatory Affairs ensures compliance and peace of mind. They track legal changes and provide expert guidance so your product always meets the mark.
Our Quality Assurance team embeds quality into every process, while our Supply Chain specialists ensure efficient global sourcing and delivery. With smart logistics and strategically located warehouses, we reduce lead times and keep you competitive—even in volatile markets.
With everything under one roof, we bring clarity, control, and creativity to your private label projects.
Our products are carefully monitored by our Quality Assurance and we secure that production sites are working with the highest industry standards namely BRC (A+), IFS (higher level) and BSCI (A level). Furthermore, our sites have other more specialized certifications such as Halal and RSPO.
