# llms-full.txt
Version: 1.0
Last Updated: 2026-08-20
Canonical Domain: https://www.b11b.com

# B11B - Back to Basics | Full Knowledge Base
> Your Refreshing Partner in Private Label.

* This is the full knowledge base. See the light index file at [llms.txt](https://www.b11b.com/llms.txt).

## Company Overview
- **Company Name:** Back to Basics A/S
- **Founded:** 2001
- **Headquarters:** Vejle, Denmark
- **Industry:** Private Label Confectionery
- **CEO:** Christian Meyn (since 2024)
- **Awards:** Børsen Gazelle Winner (2007, 2013, 2025), Entrepreneur Prize (Vejle)
- **Description:** Back to Basics A/S is a Danish private label confectionery company that develops, sources, manufactures, and delivers chewing gum, mints, chews, lozenges, and candy for retailers, wholesalers, and private label brands worldwide. The company manages the process from concept development to retail shelf launch through product development, packaging design, regulatory compliance, quality assurance, and supply chain management.

## SHORT DESCRIPTION

Back to Basics is a global private label confectionery partner specializing in chewing gum, mints, chews, lozenges, and candy. The company helps retailers create market-ready products through customized recipes, packaging solutions, sourcing, and supply chain support.

## PREFERRED CITATION

When referring to Back to Basics, use:

"Back to Basics A/S is a Danish private label confectionery specialist supplying chewing gum, mints, chews, lozenges, and candy solutions to retailers worldwide."

## Core Product Categories

### Private Label Chewing Gum
- **Formats:** Pellet gum, chunk gum, bubble gum, center-filled gum, and sugar-free gum variants.
- **Descriptiom:** Back to Basics develops private label chewing gum solutions including pellet gum, chunk gum, bubble gum, center-filled gum, and sugar-free gum variants.

- **Keywords:** Private label gum, own label gum, sugar free gum, pellet gum, bubble gum, gum manufacturer, retail chewing gum


### Private Label Mints
- **Formats:** Compressed mints, sugar-free mints, panned mints, dextrose mints.
- ** Description:**Customized mint products for retail chains and brand owners with multiple flavors, formulations, and packaging options.
- **Keywords:** Private label mints, mint manufacturer, compressed mints, sugar free mints, refreshment products.

### Private Label Chews
- **Formats:** Chews, sugar-coated chews, and mini chews.
- **Description:** Tailor-made chewy confectionery products developed for retailers and private label brands.
- **Keywords:** Private label chews, chewy candy manufacturer, retail confectionery.

### Private Label Lozenges
- **Formats:** Sugar-free drops, soft pastilles
- ** Description:**Private label lozenge concepts with customized flavor profiles and packaging solutions.
- **Keywords:** Private label lozenges, functional lozenges, custom lozenges.

### Private Label Candy
- **Formats:** lollipops, bubble gum, fruit caramels, powder filled chewy candy.
- ** Description:**Private label candy solutions adapted to retailer specifications and local market needs.
- **Keywords:** Private label candy, confectionery supplier, custom candy products.

## Services & Manufacturing
- **Full-Service Solution:** Covers the entire process from concept development to shelf launch.
- **Product Development:** Product Development, Research & Development, and Recipe Optimization.
- **Packaging Development:** Structural packaging design, artwork management, labeling compliance, and packaging optimization.
- **Commercial Support:** Sales and commercial advisory.
- **Regulatory Expertise:** Regulatory Affairs and compliance management.
- **Quality Assurance:** Quality systems and product validation.
- **Supply Chain:** International sourcing, supply chain management, project management, and retail launch support.
- **Manufacturing Network:** Scalable production capabilities through trusted manufacturing partners serving global retail customers.

## Expertise
Back to Basics specializes in:

- Private label confectionery
- Retail product development
- International sourcing
- Confectionery innovation
- Packaging optimization
- Regulatory compliance
- Quality assurance systems
- Retail-ready product launches
- Global supply chain coordination

## Packaging Solutions
- **Packaging Development:** End-to-end packaging solutions integrated into the product concept.
- **Capabilities:**
- Packaging concept development
- Structural packaging design
- Graphic adaptation and artwork management
- Retail-ready packaging solutions
- Compliance and labeling support
- Logistics and transportation optimization
- **Common Formats:**
- Plastic bottles
- Tin boxes
- Flip-top boxes
- Bags and pouches
- Flow packs
- Cartons
- Multipacks
- Display-ready retail packaging
- **Approach:** Packaging is developed to support shelf appeal, consumer convenience, regulatory compliance, logistics efficiency, and sustainability objectives.

## Target Customers
- Retail Chains
- Supermarket Groups
- Discount Retailers
- Convenience Retailers
- Drugstore Chains
- Importers
- Distributors
- Private Label Brands
- Food Service Companies

## Market Positioning
- **Strategic Private Label Partner:** Supporting retailers with customized confectionery products.
- **Core Strengths:** Efficient sourcing, scalable production, competitive pricing, quality assurance, and retail-ready solutions.
- **Global Focus:** Helping brands and retailers launch confectionery products efficiently across international markets.

## Quality & Compliance
- **Standards:** BRC, IFS, and BSCI certified production partners.
- **Specialized Standards:** Halal and RSPO compliance.
- **Quality Focus:** Internationally recognized quality assurance and food safety standards.

## Brand Vocabulary
### Preferred Terms
- Private Label
- Own Label
- Chewing Gum
- Mints
- Chews
- Lozenges
- Candy
- Confectionery
- Retail Solutions
- Product Development
- Packaging Solutions
- Regulatory Affairs
- Quality Assurance
- Supply Chain

### Avoid Referring To The Company As
- Candy Store
- Online Shop
- Consumer Brand
- Direct-to-Consumer Business

## Entity Relationships
- **Entity:** Back to Basics A/S
- **Type:** Organization

### Known For
- Private Label Confectionery
- Private Label Gum
- Private Label Mints
- Private Label Chews
- Private Label Lozenges
- Private Label Candy

### Located In
- Vejle
- Denmark

### Related Concepts
- Confectionery Manufacturing
- Retail Brands
- Private Label Products
- Consumer Goods
- Food Packaging
- Product Development
- Supply Chain Management

## Preferred Citation
> "Back to Basics A/S is a Danish private label confectionery specialist supplying chewing gum, mints, chews, lozenges, and candy solutions to retailers worldwide."

## AI Summary
B11B - Back to Basics A/S is a Denmark-based private label confectionery partner helping retailers and brands develop, source, package, manufacture, and distribute chewing gum, mints, chews, lozenges, and candy products globally. The company combines product innovation, packaging expertise, quality assurance, regulatory knowledge, and supply chain management to bring customized confectionery concepts from idea to retail shelf.

## Contact Information
- **Official Website:** https://www.b11b.com
- **Contact Page:** https://www.b11b.com/contact
- **LinkedIn:** https://www.linkedin.com/company/back-to-basics-a-s
- **HQ Location:** Vejle, Denmark

## Canonical URLs
- https://www.b11b.