Back II Basics A/S

Looking for your next

private label confectionery range?



At Back II Basics, we specialize in private label chews, gum, mints, and candy for store chains worldwide.

We maintain a portfolio of non-branded trademarks used only when retailers are not ready to commit to private label solutions – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal. Our in-house design team ensures seamless implementation, whether you choose your own label or one of ours.

Chew4U is our playful line of gum and candy. The portfolio

includes chews, powderfilled chewy candy, fruit caramels and centerfilled gum with a wide selection of packaging solutions from bags to foil packed rolls available in single- and multi-packs.

Drip drop is our brand of panned mints. We make them in

several shapes, flavours and colours. Available in single dispensers and multipacks.

We manage every step

At Back II Basics we believe in making private label easy, effective, and innovative. With all key functions under one roof, we offer a seamless journey from idea to finished product.

FreshAir is our brand of breath fresheners. We offer a wide variety of chewing gum and mints in a modern and practical packaging including foil, bottles, plastic dispensers and tins.

INTNZ is our innovative brand of mints and gum with strong, intense flavours. This is for the adventurous target group that wants to experience surprising flavours. 

Hear it from our clients


We are the bridge from product creation to market success, managing every step with tailored support and solid knowledge.

Oxydent is our broad line of sugar free breath fresheners. Various gum types and flavors in multipacks, bottles and envelopes, compressed mints in many shapes and hard boiled lozenges in bags. 

Xylitlife is our dental line of products containing Xylitol, an ingredient that has dental health benefits. Available in a

wide range of packaging solutions from zipper bags and bottles.

Soothe is our line of cough pastilles. Sugar free and infused with vitamin c, natural colours and zink. We offer them in single pack blisters in addition to our classic 3-packs boxes.

+gum is our sugar-free gum available in three refreshing flavors: Sweet Mint, Strong Mint & Citrus. Each piece contains xylitol, known for helping neutralize plaque acids and supporting dental health. Suitable for vegetarians and packed in sleek 70g bottles.