Back II Basics A/S

Looking for your next

private label confectionery range?



At Back II Basics, we specialize in private label chews, gum, mints, and candy for store chains worldwide. We maintain a portfolio of non-branded trademarks used when retailer want to enter the market before changing to a Private Label solution – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal. Our in-house design team ensures seamless implementation, whether you choose your own Private Label or one of our Trademarks.

Chew4U is our playful line of gum and candy. The portfolio

includes chews, powderfilled chewy candy, fruit caramels and centerfilled gum with a wide selection of packaging solutions from bags to foil packed rolls available in single- and multi-packs.

Drip drop is our brand of panned mints. We make them in

several shapes, flavours and colours. Available in single dispensers and multipacks.

FreshAir is our brand of breath fresheners. We offer a wide variety of chewing gum and mints in a modern and practical packaging including foil, bottles, plastic dispensers and tins.

INTNZ is our innovative brand of mints and gum with strong, intense flavours. This is for the adventurous target group that wants to experience surprising flavours. 

Oxydent is our broad line of sugar free breath fresheners. Various gum types and flavors in multipacks, bottles and envelopes, compressed mints in many shapes and hard boiled lozenges in bags. 

Xylitlife is our dental line of products containing Xylitol, an ingredient that has dental health benefits. Available in a

wide range of packaging solutions from zipper bags and bottles.

Soothe is our line of throat pastilles. Sugar free and infused with vitamin c, natural colours and zink. We offer them in single pack blisters in addition to our classic 3-packs boxes.

+gum is our sugar-free gum available in three refreshing flavors: Sweet Mint, Strong Mint & Citrus. Each piece contains xylitol, known for helping neutralize plaque acids and supporting dental health. Suitable for vegetarians and packed in sleek 70g bottles. 

We manage every step

At Back II Basics we believe in making private label easy, effective, and innovative. With all key functions under one roof, we offer a seamless journey from idea to finished product.

Why partner with Back II Basics?


Partnering with Back II Basics means more than just sourcing high-quality confectionery. It means collaborating with a strategic partner who understands your market, your customer, and your brand ambitions. Every confectionery we produce is tailored to your vision - from the flavor profile and texture to the packaging and presentation.