Back II Basics A/S

We bring your private label confectionery vision to life

From concept to shelf, we assist you all the way with a broad assortment of refreshing confectionery, global experience in development and tailored packaging solutions.


We are your refreshing partner in private label confectionery!

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Why partner with Back II Basics?


Partnering with Back II Basics means more than just sourcing high-quality confectionery. It means collaborating with a strategic partner who understands your market, your customer, and your brand ambitions. Every confectionery we produce is tailored to your vision - from the flavor profile and texture to the packaging and presentation.



We manage every step

With all key functions under one roof, we offer a seamless journey from idea to finished product.

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SALES

Guides you whether it’s a standard item or a market-first innovation.

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PROJECT MANAGEMENT

Steers your

product from concept to shelf. 

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GRAPHIC DESIGN

Turns your vision

into packaging that stands out.

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RESEARCH & DEVELOPMENT

Innovations and optimizations of confectionery products.

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REGULATORY AFFAIRS

Ensures compliance so your product always meets the mark.

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QUALITY ASSURANCE

Embeds quality into every process.

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SUPPLY CHAIN

Provides efficient global sourcing and delivery.

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Extended Producer Responsibility compliance


At Back II Basics we are in the process of upgrading our packaging for Extended Producer Responsibility (EPR) compliance. We are looking for recyclable mono-materials, opting for minimalistic designs, and ensuring our packaging is easy to recycle.


We actively collaborate with suppliers to source environmentally friendly materials and explore innovative, circular packaging solutions.


This approach helps our customers manage packaging waste efficiently, remain EPR compliant, and lower their waste management costs.

We are ready to guide you

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portrait sales team
portrait sales team
portrait sales team
Portrait of Jesper Kolind

Our sales team is here to help you find the perfect fit for your needs. Get in touch today and we’ll make sure you get all the details you need to make the right choice.

Our clients

We’re proud to partner with a diverse range of clients across countries. Our work reflects a shared commitment to quality, innovation, and long-term success. 

Our History


With 20+ years of expertise, we turn your private label confectionery vision into reality. We are Your Refreshing Partner in Private Label, delivering innovative, cost-efficient confectionery solutions with quality at the core.

Certificates

Our products are carefully monitored by our Quality Assurance and we secure that production sites are working with the highest industry standards namely BRC (A+), IFS (higher level) and BSCI (A level). Furthermore, our sites have other more specialized certifications such as Halal and RSPO.

Want to join the BIIB team?

Check out our open positions or send us an unsolicited application. We’d love to hear from you!

Back II Basic's Trademarks

We maintain a portfolio of non-branded trademarks used when retailer want to enter the market before changing to a Private Label solution – a quick and easy way to launch a product with eye-catching packaging and strong shelf appeal.

chew4U wavebottle with centerfilled gum, chew4U bag with fruit caramel stix, Soothe hard boiled drops in single sleeve bliste
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Product and Packaging Combinations

With our wide assortment of refreshing confectionery and packaging options, you can design products that truly stand out. Explore our recommended combinations of products and packaging formats, helping you quickly identify the best options for your needs.

Certified as a Great Place To Work


At Back to Basics, we’re proud to be certified as a Great Place To Work – and this recognition is based entirely on the voices of our team.