THE ROLE

- KEY RESPONSIBILITY FOR PRIVATE LABEL SALES

As Key Account Manager for the Western markets (Benelux, France, Spain, Portugal, Italy, UK, USA), you will hold a central responsibility for private label sales to some of Europe’s and the USA’s strongest retail chains. You will:

• Further develop existing customers in the segment
• Drive canvassing and new business with major retail chains
• Build relationships with decision-makers and understand their commercial processes
• Prepare quotations, manage sales processes, and negotiate framework agreements
• Participate in international trade fairs such as ISM, PLMA, etc.
• Deliver market and product analyses that document potential and support decision-making
• Work closely with Project Management, Sourcing, Finance, and Quality to ensure strong launches

You will have clear ownership of your markets with the freedom to develop your own sales plan.

WHY CHOOSE THIS JOB?

• Real influence: You work closely with and report directly to the CEO, playing a central role in the company’s commercial direction.

• Success and strong economy: Many years of positive development in both top and bottom line. Strong reference retailers with long-term international partnerships.

• Flat organization & high well-being: No micromanagement – you get responsibility, trust, and room to use your experience.

• Great colleagues & strong culture: Top Great Place to Work scores, high seniority, and happy colleagues who highlight flexibility, collaboration, and professional development.

• Clear strategy & strong owners: The company has a business plan with clear growth targets, a dynamic CEO, a professional leadership team, and strong ownership support. The sales organization is now being strengthened with this newly created role.

YOU ARE A GREAT FIT IF YOU

• Have solid experience as a Key Account Manager or International Sales Manager
• Understand retail structure, decision processes, and margin logic
• Have drive, commercial acumen, and the courage to pursue new customers while developing existing ones
• Thrive with freedom under responsibility and can structure your own markets
• Speak Danish and English – German or French is a plus but not essential • Have an FMCG background, preferably within private label

YOUR EDUCATION

You have a commercial education such as Cand.merc., HD, HA, or similar – but experience and commercial strength are most important.

PRACTICAL INFORMATION

• Workplace: Live centrally in Denmark within commuting distance to the office in Vejle
• Travel: Trade fairs and customer activities as needed
• Compensation: Competitive package with pension, bonus, etc., aligned with your competencies

ALS GREAT PLACE TO WORK

AUSGEZEICHNET

Bei Back to Basics sind wir stolz darauf, als Great Place To Workzertifiziert zu sein – und diese Anerkennung basiert vollständig auf den Stimmen unseres Teams.

Wir glauben, dass eine starke Kultur, die auf Vertrauen, Fürsorge und geteilter Verantwortung basiert, der Schlüssel zu Wohlbefinden und Wachstum ist. Diese Zertifizierung ist ein Beweis für das Umfeld, das wir gemeinsam geschaffen haben – und wir freuen uns darauf, weiter darauf aufzubauen.

Als internationales Unternehmen mit Fokus auf Private-Label-Süßwaren wissen wir: Großartige Produkte beginnen mit großartigen Menschen.